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| Field | 11x.ai |
|---|---|
| Categories | |
| HQ | San Francisco, California, United States |
| Founded | 2022 |
| Latest valuation | $350M |
| Annual Recurring Revenue (ARR) | ~$10M (reported by founder around Series B in late 2024; disputed, with some sources alleging much lower true recurring revenue) |
| Funding to date | $76M |
| Headcount | ~50 (as of March 2025, per Sifted); Tracxn lists 562 as of April 2026 (likely inflated/aggregated) |
| Profitability | — |
| Status | active |
| Pricing tier | Enterprise — reportedly ~$45K base tier, with higher tiers up to ~$300K annually; some reports cite $5,000/month for 3,000 contacts |
| Description | 11x.ai is an AI sales automation startup that develops autonomous 'digital workers' — AI agents designed to handle sales development, outbound prospecting, and inbound phone interactions for business-to-business revenue teams. Founded in London in 2022 and later headquartered in San Francisco, the company is best known for its AI Sales Development Representative 'Alice' and AI phone agent (originally 'Mike,' later 'Julian'). In 2025, the company faced significant scrutiny following TechCrunch reporting on customer misrepresentation, high churn, and inflated Annual Recurring Revenue (ARR) figures, leading to founder Hasan Sukkar stepping down as CEO and being replaced by then-CTO Prabhav Jain. |