COMPANY PROFILE · /11x-ai
1

11x.ai

11x.ai is an AI sales automation startup that develops autonomous 'digital workers' — AI agents designed to handle sales development, outbound prospecting, and inbound phone interactions for business-to-business revenue teams. Founded in London in 2022 and later headquartered in San Francisco, the company is best known for its AI Sales Development Representative 'Alice' and AI phone agent (originally 'Mike,' later 'Julian'). In 2025, the company faced significant scrutiny following TechCrunch reporting on customer misrepresentation, high churn, and inflated Annual Recurring Revenue (ARR) figures, leading to founder Hasan Sukkar stepping down as CEO and being replaced by then-CTO Prabhav Jain.

11x.ai ↗· San Francisco, California, United States· founded 2022reported
Fresh · 4d ago
Latest valuation
$350M
Annual Recurring Revenue
~$10M (reported by founder around Series B in late 2024; disputed, with some sources alleging much lower true recurring revenue)
Headcount
~50 (as of March 2025, per Sifted); Tracxn lists 562 as of April 2026 (likely inflated/aggregated)
Funding total
$76M
OVERVIEW

In March 2025, TechCrunch reported that 11x had listed companies (including ZoomInfo and Airtable) as customers when those firms either denied being customers or had churned, with employees alleging 70–80% customer churn and inflated ARR reporting that counted full annual contract values despite 3-month opt-out clauses. The company disputed the figures, stating retention was 79%. In May 2025, founder Hasan Sukkar stepped down as CEO, transitioning to non-executive chairman, with CTO Prabhav Jain taking over. The company has stated it underwent a complete product re-platforming under Jain's technical leadership.

Status
active
Tier
master-list
Profitability
—
Pricing
Enterprise — reportedly ~$45K base tier, with higher tiers up to ~$300K annually; some reports cite $5,000/month for 3,000 contacts
FUNDING HISTORY · 0
No funding rounds on file.
PRODUCTS · 3
TEAM · 1 key people
SOURCES · 39 cited
  1. 0111x – Digital workers, Human results · 11x.aireported
  2. 0211x – Alice – AI Powered SDR · 11x.aireported
  3. 0311x AI: Digital Sales Workers That Never Sleep · aiagents.saastrac.comreported
  4. 0411x Review 2025 | Sales & Revenue Operations Tool - Pricing & Features · aiagentslist.comreported
  5. 05Learn more about 11x, providing top-notch services in the field of 11x. · leadspicker.comreported
  6. 0611x.ai | LinkedIn · linkedin.comreported
  7. 0711x AI - AI Agent · aiagentstore.aireported
  8. 0811x AI Review in 2026: The Right Sales Tool for Your ... · reply.ioreported
  9. 09Sales - AI Agents | 11x · 11x.aireported
  10. 1011x.ai by 11x.ai | AI Agents | o-mega · o-mega.aireported
  11. 11The 11X.ai Scandal: How They Fooled Everyone (except AI) · gsventures.comreported
  12. 1211x: Funding, Team & Investors | Startup Intros · startupintros.comreported
  13. 1311x - 2026 Company Profile, Team, Funding, Competitors & Financials - Tracxn · tracxn.comreported
  14. 1411x.ai, a developer of AI sales reps, has raised $50M Series B led by A16Z, sources say | TechCrunch · techcrunch.comreported
  15. 1511x raised a Series B round of $50 million at a $350 million post-money valuation, led by Andreessen Horowitz from USA | Nordic 9 · nordic9.comreported
  16. 1611x.ai Raises $50 Million in Series B | The SaaS News · thesaasnews.comreported
  17. 1711x - Announcing our Series A · 11x.aireported
  18. 1811x - 2026 Funding Rounds & List of Investors - Tracxn · tracxn.comreported
  19. 19Series B - 11x AI - Crunchbase Funding Round Profile · crunchbase.comreported
  20. 2011x.ai, a developer of AI sales reps, has raised $50M Series B led by A16Z, sources say · finance.yahoo.comreported
  21. 21AI Company Accused of Fraud? · onlycfo.ioreported
  22. 22Lessons in Transparency: Inside the 11x.ai Controversy | AiSDR · aisdr.comreported
  23. 23Controversy Surrounds AI Startup 11x Over Customer Claims – Next Unicorn · nextunicorn.venturesreported
  24. 2411x Faces Scrutiny Following TechCrunch Allegations: What You Need to Know | TechAnnouncer · techannouncer.comreported
  25. 25AI SDRs Are Too Good to Be True: 11x Faces Legal Action | Salesmotion · salesmotion.ioreported
  26. 26Perplexity Finance on X: "🚨 11x: The AI Sales Startup in Crisis Sales automation darling 11x is facing serious allegations of misleading business practices and internal turmoil. The company that raised $50M in Series B funding just months ago is now accused of falsely claiming customers it doesn't have https://t.co/dymKxxdSPB" / X · x.comreported
  27. 27Exposed: a16z-Backed AI Startup 11x Accused of Deceptive Customer Claims in Venture Capital Funding Scandal · bitcoinworld.co.inreported
  28. 28a16z- and Benchmark-backed 11x has been claiming customers it doesn’t have | TechCrunch · techcrunch.comreported
  29. 2911x faces scrutiny over customer churn and 'toxic' office culture| Sifted · sifted.eureported
  30. 30The Hidden Crisis at 11x, an AI Sales Automation Startup: False Customer Claims and Internal Management Struggles · aibase.comreported
  31. 3111x CEO Hasan Sukkar steps down | TechCrunch · techcrunch.comreported
  32. 3211x CEO Hasan Sukkar steps down · finance.yahoo.comreported
  33. 33Founder of a16z-backed 11x steps down as CEO - Tech.eu · tech.eureported
  34. 34AI startup 11x CEO steps down | Sifted · sifted.eureported
  35. 35CEO of Andreessen Horowitz-Backed AI Startup 11x Steps Down - Bloomberg · bloomberg.comreported
  36. 36Leadership Change at AI Startup 11x: Hasan Sukkar Steps Down, Prabhav Jain Takes Over - UBOS · ubos.techreported
  37. 3711x CEO Hasan Sukkar steps down · startupnews.fyireported
  38. 38AI Startup 11x Leadership Undergoes Shocking Change as CEO Hasan Sukkar Steps Down · bitcoinworld.co.inreported
  39. 3911x CEO Sukkar Steps Down, CTO Jain Takes Over · linkedin.comreported